Think of us as a high tech crystal ball.
Fact is, everyone has access to online data. What sets us apart, and gives you the edge you’re looking for, is how we manage and manipulate online data sources, provide quantitative analysis, and automate processes using the latest technological capabilities.
Where others end up is just a starting point for us.
You see, there are many programs available which collect data—like Google analytics, for example—and many that compile reports. Through a highly defined business process, our team leverages the latest technology to understand, analyze and optimize this information to deliver real insight.
Insight that triggers better outcomes.
After all, anyone can collect data and top-line it for you. Wouldn’t you rather work with someone trained to dig a little deeper?
Digital Intelligence Tools We Employ.
Your business most likely has a digital presence, but how effective is it, and does it align with your business goals? Our Digital Intelligence team can design a custom tracking architecture to answer these questions. We measure success by conversions, rates and goals, as opposed to pure volume such as hits and visits, to ensure you have a clear understanding of your customers’ digital behavior.
We can help you optimize your website by improving internal and external aspects in order to increase high-value traffic from search engines. In most cases, an SEO audit is performed to understand current Search Engine Results Page (SERP) rankings and modify existing assets to optimize organic results.
Not all leads are created equal. This technique allows us to filter the lead pool by methodology and statistical analysis and profile various site visitors. Leads are graded and prioritized for potential quality designed to generate new potential business.
Search Engine Marketing (SEM) is the process of buying strategic keywords from search engines so a web site appears above organic results (also called sponsored links.) Results appear on a search engine’s site based on the words, location, and other key terms that someone is searching. Our experienced team can also audit an existing AdWords or BingAds campaign by various segments and recommend or test optimization strategies
Social media channels operate 24 hours a day. It's nearly impossible to comprehend all the comments about your brand taking place in the digital conversation stream. We can quantify all of the signals so you can understand your social landscape, taking unstructured data into actionable business workflows. Our text mining applications will assure high-value comments are always noticed, as well as potential customer service issues. Furthermore, we can aggregate social data to filter the noise and identify influencers related to your brand or product.